Examining CBD in Beauty

Written by Manila Hoang January 17, 2022
The IndustryThe PlantThe Product

CBD beauty has taken the world by storm— top of the line beauty products are starting to incorporate CBD in face serums to lip balms. The more research that is done on its benefits, the more likely that any skincare geek will have at least one CBD item in their beauty regimen. Almost every major beauty and skincare line has a CBD or hemp collection. If you walk into your local drugstore, you will be sure to find a "weedwashed" section in the beauty aisle.

However, is CBD beauty all hype and are the benefits real? Or are we just enticed by pretty packaging and good marketing? How much research has been put into CBD topical products? And how much CBD is used for these products?

The ABCs of CBD

Before we dive into too much detail, let’s talk about CBD. CBD stands for cannabidiol which is one of the naturally occurring compounds found in the indica plant. It’s known to have natural anti-inflammatory agents and helps reduce pain. But, why are people putting it on their face? CBD is believed to reduce acne and eczema flare ups, regulate sebum production, and neutralize free radical damage. 

Other benefits include calming rosacea, decreasing hormonal conditions, and hydration of the skin. Hemp is also well-known in the beauty industry, but its effects don’t necessarily calm irritation or reduce acne. Its main use is for retaining moisture.

Rachel Nazarian, MD is a board-certified dermatologist of Schweiger Dermatology Group. On the group's website, Dr. Nazarian states, “We have cannabinoid receptors in every layer of our skin, working to keep our cells functioning properly, so our body is already designed to receive it.”

“Specifically, we have receptors in our skin that help with pain and itching. That’s why topical formulas with CBD can help with some skin conditions like eczema,” says Dr. Nazarian. CBD has already been known to help with physical ailments so why wouldn’t it work on a molecular level for skincare?

Weeding out Pure CBD

The beauty sector has now been weedwashed, meaning its use of weed marketing has captivated consumers by creating curiosity behind the ingredient. We know that Millennials and Gen Z are no strangers to good marketing, but we must factor if they’re worth the money. CBD-infused products sold at Sephora alone cost $35 to $200. Some beauty geeks are willing to shell out to see if this really is the holy grail ingredient we’ve all been waiting for. 

Online influencers have taken a hold of every market and are the major forces that drive traffic for new and upcoming brands. Countless beauty influencers have millions of followers that tune into their YouTube channels every week, and each episode highlights new products. It’s no wonder some of these items go viral— everybody is consistently being sold a product, and we’re sometimes unaware of it. They could sell us anything and the public eats it up, and CBD generates that buzz. 

According to Allied Market Research, “The global CBD skin care market size was valued at $633.6 million in 2018 and is anticipated to reach $3,484.00 million by 2026… The CBD skin care market exhibits an incremental revenue opportunity of $2,747.4 million from 2019 to 2026.”

There is much skepticism that surrounds the new wave of beauty. Research has been done for CBD benefits, but they’re not that extensive. Although weed in general has been explored in science, the studies for CBD skincare are still ongoing. It has shown to reduce impurities, but there are other ingredients that have been proven to work. 

One important thing to factor is the quality of the CBD that’s being used in a certain product. Not all CBD is equal. It may be hard to decipher which products are legitimate or not. 

Labels can be misleading, so you want to make sure that you get what you’re paying for. According to Byrdie, “When buying a CBD skincare product, look for these words in the ingredients list, which indicate there’s actual CBD in the formula: CBD, hemp CBD, full-spectrum hemp extract, phytocannabinoid-rich hemp oil, and hemp extract oil.”

When buying a CBD skincare product, look for these words in the ingredients list, which indicate there's actual CBD in the formula: CBD, hemp CBD, full-spectrum hemp extract, phytocannabinoid-rich hemp oil, and hemp extract oil."

Faith Xue, Byrdie

Incorporating CBD into your Daily Ritual

There aren’t any negative side effects from using CBD on your skin, so don’t let skepticism keep you from trying products that might really work for you. Once you have sifted through the numerous serums and face masks, you’ll need to create a routine. 

A routine typically starts with a face wash, toner, serums, moisturizer, and then treatments. When laying products, keep in mind to start with thinnest to thickest. If your CBD is packaged in a serum, then it will be used right before applying your moisturizer.

The new CBD beauty world is vast, so we’ve compiled a list of brands and products to try! All brands listed are women-owned, POC-owned, or both.

Homebody encapsulates CBD benefits in a bath salt form. If you’re planning on winding down for the day with a bath to release strain, what better way to do it than with a soak paired with your favorite vape pen?

Drench yourself with whimsically-colored bath water packed with CBD with Full Spectrum of Possibilities, $42. Beyoncé is even a fan of their line. And if Beyoncé likes it, then we do too.

Exfoliating the skin no more than 2-3 times a week promotes a quicker cell-turnover, thus revealing plump and healthy skin ready to absorb all the nutrients.

Total Peace and Wellness offers a 100mg CBD-infused exfoliating concentrate, $34 that includes deep-cleansing agents like glycolic and salicylic acid. The combination of all these ingredients could help reduce the look of pores. 

“Clean. Conscious. Inclusive. Plant Magic,” is what Undefined stands by. With a complete skincare line, they offer an array of serums and cleansers to help reduce those stubborn clogged pores.

Glow Elixir, $48 is a beauty serum that can be used both day and night to restore the skin’s elasticity and reduce blemishes. 

Needing help to soothe patches of dry, winter skin? Look no further than Purple Raina’s Balm Wand, $40.

Packaged in a twist-up tube, this multi-use balm can also serve as a face, under eye, and lip rejuvenator! This product comes in a travel size for moisturizing on the go.

An itchy, dry scalp can be annoying and embarrassing to maintain. Frigg’s Attuning Hair Potion, $45 combines CBD with nourishing ingredients like jojoba oil and rosemary to promote hydration and hair growth. 

Los Angeles shoppers looking for CBD products can order from the following beauty brands through Blackbirdgo.com.

An all-women company dedicated to bringing safe, consistent, and fun products without parabens, soy or sulfates. Infused with high quality botanicals and always cruelty-free.

CBD wellness is a lifestyle and a luxurious one at that. Kush Queen offers both topicals and ingestibles fit for a queen.

Based in California, Humboldt Apothecary has over 25 years of experience as herbalists to craft well-blended formulas for a vibrant lifestyle. Their commitment is to have sustainable and environmentally conscious practices.